The NCAA Basketball Tournament is under way. It's a high TV-viewership time for network CBS. One would assume that the audience for the tournament games, especially for the afternoon games, will include young people.
Of course, CBS is using commercial breaks to hype its own shows, including Monday's episode of "How I Met Your Mother," featuring a guest appearance by Britney Spears (taped, one would assume, between her meltdowns) playing a ditzy office receptionist.
The punch line of the commercial is her character's question to a guy in the office: "Can we have sex and then go shopping?"
Hilarious. Just what parents of pre-teens and young teens want their basketball-fan-children to be exposed to while watching basketball. Kids are being bombarded with these messages (and worse); does CBS have to contribute during ball games?