Saturday, June 23, 2007

TH promotion takes root


As editor of a daily newspaper, I sometimes receive blame for things I didn't do (or supervise). It can happen the other way, where I receive credit for things I didn't do.

For example, Telegraph Herald reader Jesse Atkins sent a letter to the editor but included another note:

Several years ago on Earth Day The TH gave out a small Blue Spruce seedling to their subscribers. Below is a current picture of the one I received. Just wanted you to know that I appreciated your gift.

Our folks in Circulation handled the seedling promotion and deserve the credit, but I am glad to learn that their creative promotion took root with at least one customer.

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