It raises in my mind two questions:
- When was the last time a logo design received overall praise?
- Who really cares?
It seems that any time any organization or industry unveils a logo, nobody likes it at first.
And besides, what difference does it make for a one-time event? Unlike a corporate logo, which is expected to have staying power, this South Africa 2010 design will be gone and forgotten soon after the tourney concludes.
But dare I say it: I sort of like the design. What do you think?